Amazon is looking to add more regional content in India. India is the fastest growing market in terms of Internet video streaming, same for it Prime videos. Amazon prime video is expanding its film content to southern Indian languages such as Tamil and Telugu, Asia-Pacific content head James Farrell said.
“We want to figure out how do we do more in the South,” Farrell said. “We haven’t announced any originals yet from the South but we are looking to do as much as can be done.”
The duo declined to give subscriber numbers, saying they have tens of millions of Prime customers. Prime is the world’s largest online retailer’s customer loyalty plan that costs an annual Rs. 999 ($15) and offers faster deliveries, access to early deals and a subscription to its video and music streaming services.
India is key to Amazon’s global ambitions. obviously with 1.3 Billion Population. Online media is booming in the South Asian nation market is tipped to grow to more than $31 billion (roughly Rs. 2 lakh crores) in two years, from $22.7 billion in 2017, all thanks to cheap Data rate in India which increases the usage of video streaming and other services and make India the World’s fastest growing web service market. and it created a big competition among the global giants like Netflix and Amazon prime videos, there are other players also which might be a tough competitor like Voot, Hotstar, Sony LIV, and etc
if Amazon could begin streaming cricket in India, a country of 1.2 billion people famously obsessed with the sport, the executives said they were looking at sports content opportunities globally.
Last year, Star India agreed to pay Rs. 163.48 billion ($2.5 billion) for the television and digital rights of Indian Premier League (IPL) cricket for five years.